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Eco-Friendly Home Deliveries: Milk & More’s Modern Approach.

Industry: Food & Beverage

Muller Milk Electric Vehicle

Based in:

United Kingdom

Fleet Size

520 EVs & 450 Diesels

Fleet Focus

Expandability, Sustainability, Safety

Types of Vehicles:

EV, ICE, vans, trucks, trailers

“The benefit of having Geotab’s fleet management
solution is that all the data flows into one stream.
This allows us to see every vehicle’s performance
on one screen, irrespective of vehicle type, which is
of real value to our business.”

Andy Sandison,
Head of Fleet, Milk & More

The Challenge: Vehicle monitoring and driver behaviour analysis

In 2018, Milk & More was seeking a way to better monitor their vehicles. Their main goal was to improve customer service levels and overall driver safety. In particular, they were seeking a solution to remotely monitor vehicles as they drive to and from fulfilment centres.

Milk & More also needed a telematics solution that could show real-time electric vehicle information to help monitor their fleet of EVs. Information such as state of charge (SOC), when a vehicle is charging and when a recharge is necessary were top of mind. They also required insight about vehicle location, delivery status and how their delivery drivers were handling their vehicles on route to the fulfilment centres.

However, tracking the company’s fleet of fully electric Street Scooters and electric vans brought with it several unique operational challenges.

Andy Sandison, Head of Fleet, Milk & More, is responsible for the Group Fleet division and describes the three main challenges of managing their EV fleet transition as:

  1. Lack of real-world information associated with EV use and, in some cases, discrepancies between manufacturer-stated and actual capabilities for electric vehicles.
  2. Running out of battery power en-route.
  3. Confirming that specific customer delivery routes can be serviced as promised with an EV in one charge. This includes the assessment of driving behaviour in a specific range including harsh braking, acceleration, cornering and speeding.

To help combat these issues, Geotab provided customised reporting and other tools for the company to meet its safety and customer service goals.

The Solution: Multi-vehicle type support and reporting

In 2019, Muller Milk & More started to implement Geotab across their fulfilment centre EV fleet, including installations of both the regular Geotab GO device as well as the GO RUGGED on their varying fleet vehicles. The solution enabled them to receive real-time tracking information with particular focus on improving driver behaviour, reducing fuel and energy use and lowering collision rates across its fleet of delivery vehicles.

Customised reports also enabled the Muller Milk & More fulfilment centre managers to expand their weekly driver tool-box talks to include reports on driver behaviour. These talks previously focussed on reducing speeding and seat belt compliance.

Improved driver control for optimal efficiency

While Milk and More’s transition to EVs created a great environmental saving, the company recognised that further savings could be made to energy efficiency, driver safety and EV range by improving driver behaviour. Specifically, by reducing instances of harsh braking, acceleration, cornering, and speeding. Through MyGeotab, they had access to dashboards and reports
for these important metrics to review trends over time and identify drivers who needed additional training and support.

Compatibility with multiple ICE and EVs

Another critical success factor in rolling out the Geotab platform across the entire fleet was the support functionality it could provide for both EVs and ICEs. Milk & More operates a mixed vehicle fleet, leasing and purchasing vans from various OEMs, and Geotab’s open platform is vehicle agnostic. Since Milk & More intends to grow its electric fleet over the next few years, MyGeotab’s full support for the widest range of makes and models of EVs on the market was fundamentally important.

Geotab’s fleet benchmarking and Green Fleet Dashboard reports enable the operations team to directly compare the relative fuel efficiency of their ICE and EVs, with electric energy efficiency converted into litres per 100km equivalent (l/100km-e).


The Results: Greater oversight for improved fleet operations

Through MyGeotab, the Milk & More team now has far greater visibility and control of its fleet operations, across all vehicle types. The active insights provided by customised reports and dashboards enable the team to optimise the fuel and energy performance of drivers and quantify the precise benefits of transitioning to electric vehicles:

● 21% reduction in speeding incidents
● 19% increase in the EV range
● Over £2,000,000 in savings in fuel costs per year
● 1.8 million litres of diesel saved per year
● 4,920 tonnes of CO2 saved

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