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Actemium UK provide engineering design, project management, installation and maintenance services in the United Kingdom.

Industry: Electrical Contracting

Actemium Vehicle

Based in:

Coventry, UK

Fleet Size

Small Fleet

Fleet Focus

Electric Vehicle Capability, Driver Behaviour

Types of Vehicles:

Vans, Cars (Diesel, Full Electric & Plug-In Hybrid)

“We had another telematics solution installed in our vehicles many years ago. Eventually, we removed it as essentially it was a tracking solution, one which only gave us a vehicle’s location. That solution failed to evolve and therefore was compromising the desire to obtain in depth data and influence driver behaviour.”

Nick Chambers,
Business Unit General Manager, Actemium 

The Challenge: Transforming both fleet and driver behaviour

Specialising in electric vehicle charging solutions (design, install & maintain) and industrial LV electrical projects, Actemium in Coventry has a fleet of 11 vehicles in use daily. Given the nature of the business, the team have already begun their fleet transition with an increased bias towards electric.

To support the justification for transition, the business needed to demonstrate that an electric fleet would reduce emissions, save money by reducing the total cost of ownership of vehicles and be BiK tax efficient for individuals where applicable. In addition the business has a very proactive attitude towards Health & Safety and wanted to monitor company vehicles but most importantly understand and affect employee driving habits.

Actemium, Coventry’s challenge was to find a telematics solution that could:

  • Provide clear evidence that electric vehicles have a positive impact to the business in terms of money as well as the environment.
  • Affect drive behaviour to improve safety, reduce emissions, reduce speeding, reduce harsh acceleration & cornering.
  • Demonstrate improved fuel efficiency.
  • Enable the business to make informed decisions using real-time data.

The Solution: Real-time driver reporting

Actemium, Coventry diligently investigated the telematics and fleet management software market. After piloting alternative solutions they chose Geotab predominantly due to the amount of data that was accessible, as well as the confidence in customer service offered by his authorised Geotab reseller LEVL.

Geotab’s Fleet collision management system allows Actemium to see how their drivers behave behind the wheel in real- time. Whether sat at a desk or on the go, the business can monitor vehicle usage and the level of emissions, as well as drivers speeding, seat belt usage, braking habits and cornering/acceleration forces. The insight gained from this data enabled the business to identify drivers of higher risk than others and helped to develop performance benchmarks based on daily, weekly or monthly reports.

The Results: Safer & more efficient drivers with reduced business costs

Although it has only been a few months since Actemium, Coventry implemented the Geotab system Solution across 100% of its vans/company car fleet, there are already tangible positive results.

As expected, there was some initial resistance from some drivers (not all) at first, but the business worked hard to win everyone over. Most importantly, the Business Unit General Manager ensured his own company car was included. Adopting this “we are in this together” attitude allowed all drivers to see the manager’s driving performance and demonstrated that he could be self-critical and wasn’t perfect either.

Secondly, the business put their drivers’ competitive nature to good effect. Actemium downloaded The Driver Challenge from the Geotab Marketplace and challenged employees to prove they were the best driver in the
fleet. Drivers are scored and compared on KPIs set by the BUGM and then trends analysed quickly to see where improvements could be made. At the end of each quarter, the app reveals the top drivers, awarding Gold, Silver and Bronze medals. The Gold medal winner is then presented with a £50 Amazon voucher. At the end of Q4 2019 the overall Gold medal winner for the year has been promised a £150 Amazon voucher with the title “Driver of the Year”.

Incentivising employees to improve their driving with a little friendly competition seems an obvious step. It is also self-funding because the overall savings made in fuel alone more than covers the reward scheme implemented.

Next steps: Showcasing Geotab and transitioning to electric vehicles

Going forward, the Actemium, Coventry Business Unit intends to share the success achieved with Geotab with other Actemium Business Units in the UK (7). It is hoped this can be a catalyst for them to begin their own fleet transition journey and help to reduce the overall emissions of Actemium UK.

Ultimately, Actemium Coventry want to be able to say:

“We want to see the tangible benefits of transitioning from ICE to BEV/PHEV”

“We want to be able to evidence the improvements”

“We want to be able to stand proud and say – This is what we achieved”

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